UA Automation
Scale, measure, score, optimize. One loop that never stops.
UA Automation closes the loop between Scale and Optimization. The system measures performance, scores each creative with Creative Intelligence (CI), then optimizes automatically. Strong creatives spawn variants that keep running. Anything that needs judgment becomes a recommendation for people to decide.
From Scale to Optimization, then again.
After CI scoring, the loop splits in two. The automated branch generates variants and keeps them running. The recommendation branch puts the choice in front of people.
Scale up
Launch new campaigns with a wizard or bulk import, and expand budget for groups that perform.
Measure performance
Track spend, installs, CPI, ROAS and user quality by day and by cohort.
Creative scoring
Creative Intelligence analyses the "DNA" of each creative and scores it on real performance.
Auto-optimization
Generate variants from high-scoring creatives to keep running, and scale down or pause weak ones.
Recommendations
Changes that need judgment are sent as recommendations with reasons. People apply, snooze or dismiss them.
Good creatives give birth to new ones.
When CI finds a creative that performs, the system generates AI image and video variants from that same "DNA", puts them live and keeps measuring. Weak creatives are scaled down or paused so budget goes to the strong ones.
People keep the big decisions.
Large budget or structure changes go to the Recommendations inbox with reasons and numbers. People apply, snooze or dismiss them. Every action is logged.
Each step in the loop has its own screen.
Pick a step to filter. Today and Recommendations work well on phones too.
New campaign
A 5-step wizard that autosaves drafts.
Bulk import
Build a whole batch of campaigns from a spreadsheet, with a dry run before going live.
Today
Today's metrics against yesterday, data health, to-dos and monthly KPIs.
Performance
8 views: overview, channels, tactics, creative, audience, structure, KPI against target, monthly.
Measurement
Measurement dashboard with AI Q&A on the numbers.
Creative Intelligence
Analyse creative DNA, score by performance, generate image and video variants with AI.
Recommendations
Recommendations inbox: apply, snooze or dismiss. Includes a Scale/Pause board and an action log.
Campaign
Campaign, ad group and ad tree. Toggle and edit budgets inline.
From numbers to decisions in a few clicks.
- Open TodayNumbers are updated by morning, with alerts if a source has not arrived.
- Check CI scoresSee right away which creatives lift performance and which drag it down.
- Review recommendationsApply, snooze or dismiss. Every decision is recorded.
- Let the system keep goingNew variants go live and the measure-and-score loop starts again.
Automated jobs
- Refresh data connections every night
- Check that data has fully arrived before work
- Review optimization rules weekly
- Sync performance for every project each morning
Safe automation
Tiered permissions, encrypted connection details, every action logged. Automated gates run before each release, and the UI smoke test currently passes 13/13.
Technology
Interface
- SPA TypeScript
- Interactive charts
- Quick command palette
- Light / dark
Server
- Node.js
- Input-validated API
- Rate limiting
Data
- Operational database
- Layered data warehouse
- Daily sync
AI
- Language models
- Creative scoring
- Image generation
- Video generation
Integrations
- Ad channels
- Measurement
- Game data
Operations
- Cloud containers
- Continuous delivery
- Automated testing