AI Hub/GameHub
hub.vngsea.com

GameHub

An AI toolkit for creative, market research and growth at Game Studio SEA.

Marketing and UA teams use GameHub to make banners, videos, UGC and ad copy, localize game text, optimize store listings and follow market trends. The interface is bilingual, Vietnamese and English.

18AI tools in 3 groups
594commits since Mar 4, 2026
~542automated test cases
3permission levels and a QC queue
Three pillars

One place for everything before an ad goes live.

Creative

Banners, videos, UGC and ad copy in minutes.

Market research

Game data, competitor creatives and competitive reports.

Growth

Measurement, DAU estimates and performance tracking.

Tools

18 tools in three groups.

Pick a group to filter. Each tool has its own page, ready right after sign-in.

Creative Studio

Banner Ad

Generate single or multiple banners, or batch-resize, then send them to the QC queue.

Creative Studio

Banner Creative

A step-by-step banner workflow, from idea to final asset.

Creative Studio

Video Creative

Generate ad videos with AI, choosing between fast and high quality.

Creative Studio

Video Studio

Turn a multi-character storyboard into video.

Creative Studio

AI Video Editor

Edit video with prompts and compare before and after side by side.

Creative Studio

UGC Content

Multi-scene "playgame" UGC videos with AI voice-over.

Creative Studio

Clone Banner

Localize banner text into other languages while keeping the layout.

Growth

ASO Optimizer

Keyword research, metadata checks, rank tracking and review reading.

Growth

Ad Text

Write ad copy for each platform.

Growth

Game Localizer

Translate game text in the voice of each market.

Growth

DAU Estimator

Simulate DAU and budget, forecast by scenario.

Growth

Incentive

Manage community engagement incentive programs.

Research

Game Data

Market dashboard by genre and region.

Research

Measurement

Measurement dashboard with an AI chat for asking about the numbers.

Research

Creative Research

A library of ads in the market, with AI analysis.

Research

Creative Watch

Follow creative trends within the same genre.

Research

In-Game Content

Update timeline and version history.

Research

Market Report

Multi-dimensional market reports compiled by AI.

Utilities

Home

Running and recent jobs, video quota, QC queue and drafts.

Utilities

Drafts

Save results to pick up later.

Utilities

QC Dashboard

Review creatives before use, for levels 2 and 3 only.

Workflow

From brief to approved creative.

  1. Pick a tool, enter a briefFrom the toolbar, the quick command palette or pinned tools.
  2. AI creates the contentAI models write copy, draw images, build videos and record voice-overs.
  3. Save a draft or send to QCLong-running jobs are tracked and can resume if you close the tab.
  4. Review on the QC DashboardLevel 2 or 3 reviewers approve or send back.
  5. Into the campaignApproved creatives are ready for the UA team to launch.

Permissions and quotas

Only internal accounts can sign in. Three permission levels, each with its own video quota.

Open connections

Other internal tools can call GameHub features through an authenticated API.

Automated jobs

  • Clear the cache periodically during the day
  • Record market rankings every morning
  • Clean up temporary data daily
  • Clean up storage periodically
Under the hood

Technology

Interface

  • SPA TypeScript
  • Custom design system
  • Interactive charts
  • Light / dark
  • Vietnamese · English

Server

  • Node.js
  • Rate-limited API
  • Media processing
  • Scheduled jobs

Data

  • Relational database
  • Internal authentication
  • Object storage

AI

  • Language models
  • Image generation
  • Video generation
  • Video editing
  • Voice

Integrations

  • Market data
  • Measurement
  • Internal API

Operations

  • Cloud containers
  • Automated CI/CD
  • Automated testing