Game Studio SEA · VNG Games

Three AI apps running the full lifecycle of a game.

Make creatives, care for the community, run ads. GameHub, Product Workspace and UA Automation share one data store, one AI layer and one team behind them.

Explore the three apps See the data flow
hub.vngsea.comproduct.vngsea.comua.vngsea.com
1,496commits since Mar 4, 2026
~224klines of code
41tools, tabs and screens
3apps, one ecosystem
AI image generationAI video generationAI voice-overCreative scoringSentiment analysisUser forecastingAuto-optimizationSmart recommendationsMarket researchLocalizationLayered data warehouseContent review
Three apps

One tool per team, one shared set of data.

Marketing builds creatives in GameHub. LiveOps tracks games and communities in Product. UA scales, measures and optimizes in UA Automation.

hub.vngsea.com

GameHub

An AI toolkit for creative, market research and growth at Game Studio SEA.

Produce banners, videos and UGC in minutes, optimize store listings with market data, and follow creative trends. Every asset goes through QC review before use.

BannerVideoUGCStore optimizationCreative research+13 tools
18AI tools
594commits
~542test cases
View details Open GameHub ↗
product.vngsea.com

Product Workspace

A product operations workspace for the GS SEA publishing team, one workspace per game.

Plan events, generate event content with AI, value in-game items, listen to the community across channels and track growth performance, all in one place.

Event StudioSocial ListeningItem ValuePerformance boardPatch note translation+5 tabs
15community sources
446commits
19analysis skills
View details Open Product ↗
ua.vngsea.com

UA Automation

Scale, measure, score, optimize. One loop that never stops.

Creatives are scored by Creative Intelligence based on real performance. The system generates variants to keep things running, or raises recommendations for people to decide.

ScaleMeasure performanceCI scoringGenerate variantsRecommendations
2,648tests passing
456commits in 5.5 weeks
13screens
View details Open UA Automation ↗
Ecosystem

Data from the market and the community flows into all three apps.

Every morning, the previous day's data syncs into a shared store. UA Automation also connects directly to ad channels so it can act right away.

Daily sync Direct connection, real-time actions
Shared AI layer Language modelsImage generationVideo generationVideo editingVoiceSentiment classificationCreative scoring

A day in the life of the system

The system runs while the team is off. When people log in, the numbers are fresh and the recommendations are ready.

  1. Before dawnRefresh connectionsRenew data connections so nothing breaks mid-run.
  2. Before dawnCapture the marketRecord changes to compare over time.
  3. Before workQuality checkSpot late or missing data and raise early alerts.
  4. Start of daySync dataYesterday's performance and feedback land in the shared store.
  5. Start of dayAI analysisScore creatives, classify sentiment, write summaries.
  6. Working hoursReady to decideDashboards and recommendations are up to date, so the team can act.
Dev pulse

32 weeks, 1,496 commits.

Weekly commits for each app, from the first commit on Mar 4, 2026 to today. Hover a bar for details, click the legend to show or hide an app.

commits / week
Mar to MayGameHub built out its creative toolkit, peaking at 61 commits in the week of May 18.
Jun to JulProduct sped up with social listening and the performance board, 148 commits in the week of Jul 6.
Aug 31 to nowUA Automation launched and keeps a pace of 47 to 114 commits a week.